Project Description

Cannabis Certification Council

YouWho worked alongside the nonprofit, Cannabis Certification Council for over two years managing social media, organizing event production for the Cannabis Symposium Series in-person and virtually, re-vamping the #WhatsInMyWeed campaign, as well as organizing and launching the Organically Grown certification. Early on we condensed three websites into one concise website for the CCC that encompassed all of the working parts of the organization. YouWho was the go-to staff to create all digital and print collateral, social media content, and event collateral for sponsorships. Our team also handled administrative duties for the CCC as well as administrating the Denver Cannabis Sustainability Work Group and co-chairing the Best Management Practices and Events groups.  

Overview

  • Social Media Management

  • Managed and created content for @cannacertcouncil
  • Re-established the #WIMW campaign online
    • Created @whatsinmyweed Instagram with 200+ followers
    • Utilized #WIMW hashtag consistently
    • Educated consumers online about the importance of messaging via social media posts, podcasts, and other digital collateral
    • Created 4 different educational lines under #WIMW
      • What’s In My Weed
      • Know Your Grow
      • What’s In My Edible
      • What’s In My Vape
    • Created What’s In My Weed Trivia Night with 8 online sponsors for attendees
  • Branded & Promoted Happy Plant Series Online
    • Educational Series Webinars
      • Organized all events online including promotional material, social media posts, event registration, panel organization
  • Website Design & Management

  • Streamlined the CCC’s various programming’s into one succinct website
  • Upgraded the user experience utilizing UX design
  • Created streamlined branding across the organization’s offerings
  • Increased CCC’s online presence through blog posts
  • Created a database of media mentions online
  • Organized and promoted various events online
  • Created all collateral, event sign-up, promotions online
  • Graphic Design

  • Re-vamped the #WhatsInMyWeed Campaign’s graphics and messaging
  • Created print and digital collateral for the Sustainability Symposium and in-person events
  • Created a modern booth design
  • Event Management & Production

  • Grew Sustainability Symposium in-person & online
    • Established Symposium in other markets
      • Worcester, MA 2019
      • Sonoma County, CA 2020
      • 3 Virtual Events 2020
    • Organized all speakers, panels for events
    • Created all digital collateral for event promotion
    • Sent bi-monthly newsletters showcasing event + sponsors
    • Recorded events for Youtube Channel
    • Assisted in producing all virtual events via Zoom
  • Event management for 2019 Denver Sustainability Symposium
    • Organized 15-20 panels for day event
    • Registered 300+ attendees
    • Photographed event
    • Created all digital and print promotional material
    • Weekly Newsletter promotion for event + sponsors
    • Created & Organized Speaker Applications online
    • Created Sustainability Awards Application online
    • Solicited sponsorship dollars

Our Work

Deliverables

Social Media Management 100%
Content Creation 100%
Website Design 100%
Graphic Design 55%
Event Management & Production 45%
YouWho Digital Services

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