Our team prides itself on understanding your company’s needs best which means we need to understand your competitors as well. At the start of our services we conduct a comprehensive social media audit to further help us develop the proper strategy for your business. This audit includes evaluating what your company is currently doing online and the effectiveness of the current strategy, researching your customers behaviors and objects, and your competitors online presence.
Once we have a big picture understanding of your company we can create an effective social media strategy that will allow us to meet your goals.
Once an effective social media strategy is in place your company may need our team to produce content that will be used for future posting. Our social media marketing agency focuses on creating high quality, engaging photo content that can be used online. We also offer short video production that is quickly becoming more popular online through Instagram and Facebook reels.
Influencer marketing is a new age strategy that combines old and new marketing tools to help get your brand in front of a target audience by using an already trusted source to help market your brand in an authentic way. We specialize in custom campaign creation working with effective influencers in your target market. Based on your goals and budget we craft a campaign that’s designed to bring awareness and engagement to your brand, or drive traffic to your retail or online outlet.
Learn more about our content creation services here.
Our social media marketing agency offers clean and consistent social media management across various platforms including Instagram, Facebook, Twitter, LinkedIn, Tik Tok and beyond. We specialize in an interactive approach to communicating your content online between understanding your company’s goals and customers objectives. We also use social media management tools for scheduling posts, tracking engagement and analytics to ensure ROI.
Hiring a social media management agency vs. hiring a full-time employee is worth its weight in gold. Oftentimes the fees for hiring an agency are much lower than the rate of a full-time employee. Our team is also available to respond to customer service inquiries whenever they come through, as well as having a consistent eye on your accounts to respond to comments, engage with customers, and interact with other businesses on behalf of your company.
Understanding that social media is more of a communications and marketing tool is the first step in success for your company. For the reasons listed above it’s a great tool to increase brand awareness, increase website clicks, and offer strong customer support. Many clients assume that just because you are posting online means you should have automatic sales. While this may be a strategy of pay-per-click advertising, that is not necessarily the end goal for social media management.
With that said, our team has access to a wide range of reporting tools that allow us to analyze and track results from our social media marketing efforts. Depending on the social media package your company chooses, we offer monthly reports to track ROI.