7 Tips for Marketing your Construction Company Online
The construction industry is valued at over $1.36 trillion dollars and projected to reach record highs for private residential and commercial buildings. In an industry this large it’s imperative as a construction company to have strong marketing. Gone are the days where word-of-mouth is the only marketing referral source for companies. Construction companies are now having to explore digital marketing options in order to remain profitable and achieve future growth.
YouWho Digital is specialized in construction marketing offering these 7 tips to market your construction company online.
1. Strong Branding
The foundation of any good business is it’s branding. We are talking about a logo, compelling tagline, and a strong brand voice. This is important in establishing your brand both online and on the job site. The way you present yourself both in-person and online should be succinct and recognizable across all platforms in order to gain trust from potential customers.
Taking the time to set the foundation for your construction business is just like building a house, you can’t properly build a house without building the foundation first! Marketing your construction company by properly building out your brand is always step one in the process..
2. Creating a user-friendly website
Having an online presence is imperative in today’s digital age with 93% of all web traffic coming from search engines. It’s even more telling that 89% of customers will move on to a competitor after having a poor experience online. Properly marketing your construction company online via your website is your first chance at selling yourself to a customer.
Creating a website that is both user-friendly and optimized for search engines (SEO) will create a strong foundation building your online presence. Your website is also a great place to explain your services, showcase your portfolio of high-quality work, and create an easy way for customers to contact you. SEO-optimized websites are also built to generate leads. If your website is properly structured it will work for itself online without you having to lean solely on traditional construction marketing techniques such as print advertising and word-of-mouth referrals.
Check out our latest build for A-Var Electric offering a modern, user-friendly website.
3. Local SEO
Local SEO is an important tool for marketing your construction company now more than ever. Customers are constantly searching online for services in their local area utilizing online directories such as Yelp, Angi and Google My Business profiles to review services and browse customer reviews. Taking note of the popular directories in your area and ensuring your construction company is on those lists will lead to more potential buyers. Utilizing a geo-targeted strategy will also ensure your construction company comes up in local search results.
If you are interested in boosting your local SEO presence contact us today!
4. Content Marketing
Creating high-quality content, through photos and videos, is an easy way to showcase your good work to clients. In 2020 online video consumption increased 96% with consumers spending on average 100 minutes per day watching videos. As a result construction companies need to be creating videos and sharing content online in order to be seen. This content is considered “evergreen” content and can be used on your website, in digital/print advertisements, sales tools, on social media and much more.
Consider investing in high-quality construction marketing content creation as a means of creating trust and boosting your reputation with customers online.
5. Social Media Marketing
For many construction companies creating an online presence, let alone posting on social media consistently may be a daunting task. However, in today’s digital age many consumers are looking at companies’ social media profiles in conjunction with their website before making a purchasing decision. Social media accounts such as Facebook, Instagram, and LinkedIn are effective tools for showcasing projects, communicating and building relationships with customers.
According to the Construction Marketing Association 97% of construction professionals are active on social media which means you should be too!
6. Paid Advertising
Pay-per-click advertising (PPC) is one of the most popular construction marketing tools that companies utilize when they are looking to generate leads online. Paid advertising is a highly effective tool to get your company in front of a target audience to help generate more qualified leads with an average of 200% ROI. Research shows that 65% of customers click on PPC ads bringing in twice the number of visitors as SEO strategies alone.
In order for the tool to perform correctly it takes a team of PPC experts that thoroughly understand the construction industry to produce results.
7. Email Marketing
One final tool for construction marketing that has been successful is the use of newsletters. Sending out newsletters on a consistent basis is a good way to communicate with clients and potential customers about current projects and offerings. Staying top of mind is important when marketing a construction company and email marketing is an easy tool to use to make that happen! Consider crafting a newsletter to build and maintain relationships while also communicating exciting things happening for your business.
We hope your construction company finds these marketing tools to be helpful in generating future success for your business.
If you’d like to discuss construction marketing with our team of experts check your Digital Presence Score™ and our team will be in contact for a free consultation.