What is digital marketing?

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Why do I need a website?

With over 80% of consumers now using the internet to research products/services before they purchase, your chances of capturing future leads without a website is significantly less than if you had a simple website or a landing page.

Does my business need social media?

This could depend on the exact nature of your business, but the answer is typically yes. 94% of marketers use social media to market a businesses product/services. Knowing this, it’s safe to say that social media should be a foundational element to any marketing strategy, more so now than ever.

Why is social media important?

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

Is my logo my brand?

No. Your logo is one part of what makes up your brand. Your brand includes your vision, mission, strategy, voice, how you present yourself both online and off, and ultimately caring about your business at every level in every detail. Your goal is to create a cohesive brand experience at every customer touch point online and off.

How do I differentiate my brand?

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?

What is SEO?

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine and ranked higher. Done well, the practice increases the quantity and quality of your website traffic, leading to more customers, revenue and business growth.

How long does it take to see results?

Paid digital marketing programs should create results immediately. On the other hand, programs such as social media marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.

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