Pay-Per-Click (PPC) Simplified.
YouWho Digital is a leading pay-per-click (PPC) agency that offers paid search campaigns to increase sales for your business. Whether you want to drive website traffic, increase leads, or both, our experienced PPC team can help organize and optimize your PPC campaigns to maximize your ROI.
If you’re looking for quick conversions and high-converting leads, adding a PPC campaign to your current marketing efforts can help you efficiently reach your goals. Google estimates that for every one dollar ($1) spent on PPC advertisement it yields two dollars ($2) in return on investment. That means that your ROI on PPC ads is double what you initially invest. Now it isn’t as simple as inputting a budget and clicking GO. Working with an experienced PPC agency can help you maximize your ROI and increase the conversion rate of your PPC advertisements to hit those stellar ROI figures boasted by Google itself.
65%
65% of small to mid-sized businesses have a PPC campaign.
92%
92% of the global search engine market is controlled by Google.
60%
60% of mobile users click on a PPC ad at least once per week.
75%
75% of people say paid ads make it easier to find what they need.
Why Use A PPC Agency.
Paid advertising is one of the easiest ways to drive high intention traffic to your website. As noted above, 65% of small to mid-sized businesses have a PPC campaign, showing the scale at which pay per click advertising is incorporated into marketing efforts.
This also means that the competition for the top slots is also high and using an experienced PPC agency is imperative. Working with an agency can give you access to an experienced team that understands how to properly set up your paid ad campaign, choosing the right locations, platforms and keywords to reach your audience efficiently.
A PPC agency can also help you optimize your PPC advertising to lower your cost-per-click and increase your overall conversion rate, meaning you spend less money to reach more people. Return on investment is such a critical metric when discussing marketing effectiveness, and every detail of your paid ad campaign can affect your overall ROI. A PPC agency takes ROI into consideration from the start and can help put your hard earned money to work with targeted keywords, optimized landing pages and attention to detail to maximize your returns.
Contact us today to help set up your first paid ad campaign or to optimize a current campaign.
Paid Advertising (PPC) Services.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Over 92% of web traffic is through Google, meaning they dominate the market for search and targeted ad campaigns and is usually the first stop when first developing a PPC campaign.
Google search ads are some of the most common types of paid ad campaigns and traditionally what we think of with PPC ads. We can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe.
This is different from traditional Google Search Ads in that they don’t appear on search results pages, but on the web page of any number of websites within the display network.
Display ads are an effective way to reach targeted audiences, even when they are not directly searching for a product or service.
Local Services Ads help you connect with people who search on Google for the services you offer. You only pay if a customer calls, books, or messages you directly through the ad.
These types of ads are perfect for home service, construction, legal and general service based businesses. Local Service Ads display at the top of Google search results, giving you the first opportunity to connect with high intention customers searching in real time for your services.
Local Service Ads also offer the opportunity to verify your business and receive a green badge depending on your industry type. This gives customers greater confidence in your business and can lead to a higher conversion rate.
Why Choose YouWho Digital PPC Agency?
Improve Conversion Rate
Most people search for a product/service only when there is a need, and therefore they have a high probability of conversion. Our team applies tried and tested methods to optimize your paid ad campaigns for search engines so that your ad appears among the top search results. This, in turn, generates relevant traffic with a better conversion rate.
Increase Your Website’s Click-Through-Rate
Using a PPC Agency team like YouWho’s will ensure your paid ad campaign is properly optimized to grab attention and generate the follow through to your website or landing page. We take every detail into consideration from the headline to the call-to-action and can set up testing to ensure we create a top performing campaign.
Elevate Brand Credibility
PPC ads allow companies to increase their brand awareness by 80%. Using a PPC campaign can help to elevate your brand credibility by putting your brand in front of high intention search traffic. This added exposure adds to your brands credibility by showing your customers you are willing and ready to take on their business and deliver superior products/services.
Build Trust
Our team conducts comprehensive keyword research and then creates results-driven strategies for your PPC campaign to achieve increased internet visibility and relevant traffic. By having useful information contained within your ads, your customers feel a sense of trust and credibility with your business instantly, helping you secure a long term customer.
Analyze Performance
When utilizing a PPC campaign, your return on investment (ROI) is paramount and we consciously monitor various KPIs as well as your website traffic to ensure we are generating a positive return for your business.
We also take into consideration the various aspects of your website or business that helps increase the conversion rate and can optimize the follow-through to ensure warm leads are not falling off once they reach the destination (your website).
