Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Over 92% of web traffic is through Google, meaning they dominate the market for search and targeted ad campaigns and is usually the first stop when first developing a PPC campaign.
Google search ads are some of the most common types of paid ad campaigns and traditionally what we think of with PPC ads. We can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe.
This is different from traditional Google Search Ads in that they don’t appear on search results pages, but on the web page of any number of websites within the display network.
Display ads are an effective way to reach targeted audiences, even when they are not directly searching for a product or service.
Local Services Ads help you connect with people who search on Google for the services you offer. You only pay if a customer calls, books, or messages you directly through the ad.
These types of ads are perfect for home service, construction, legal and general service based businesses. Local Service Ads display at the top of Google search results, giving you the first opportunity to connect with high intention customers searching in real time for your services.
Local Service Ads also offer the opportunity to verify your business and receive a green badge depending on your industry type. This gives customers greater confidence in your business and can lead to a higher conversion rate.