What is digital marketing?
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Why do I need a website?
With over 80% of consumers now using the internet to research products/services before they purchase, your chances of capturing future leads without a website is significantly less than if you had a simple website or a landing page.
Does my business need social media?
This could depend on the exact nature of your business, but the answer is typically yes. 94% of marketers use social media to market a businesses product/services. Knowing this, it’s safe to say that social media should be a foundational element to any marketing strategy, more so now than ever.
Why is social media important?
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.