The first step in the process is for our SEO company to run a SEO audit to determine where your website needs improvement. Whether that be improving on-site SEO, site titles and tags, meta descriptions, local SEO and more will we run a detailed audit to determine next steps. A SEO audit allows our team to track analytics from where your company is now to future improvements through our SEO services. We also run a competitive analysis on keywords you are currently ranking for, as well as insight into alternative keywords that your company can rank for in the future. Having a full picture of where your company is now in terms of SEO will allow us to develop a SEO strategy based on your goals and objectives.
Once our SEO company has run a full SEO audit on your website we now have a better idea of where your company stands in terms of ranking and what items need to be improved upon to better your presence online. Our team will create a SEO strategy based on your company’s overall goals and timeline for results. Based on our competitive analysis of keywords and the SEO audit we will compile a comprehensive plan on how to improve your website through a combination of services from on-page SEO, technical SEO, local SEO, on-page content building and blog writing.
Technical SEO is the process of optimizing your website for search engines as well as improving the user experience. When you put in a search on Google site crawlers crawl your website for the relevant keyword. The more your website is optimized from a technical standpoint the more likely your website will be indexed by Google and thus improve your organic ranking on search engines. Our SEO company specializes in the following technical SEO services that include but are not limited to:
- Submitting your sitemap to Google
- Creating an SEO-friendly site structure
- Schema markup
- Improving your website’s speed
- Making your website mobile-friendly
- Finding and fixing duplicate content issues
On-page (or on-site) SEO is the process of optimizing your web pages so they rank higher in search engines and thus get more web traffic. Our SEO company utilizes competitive keyword analysis to determine what keywords are most effective for your company’s target market. Our in-house SEO team then creates unique, optimized content for your web page to increase its organic ranking. We are specifically trained in ensuring title tags, meta descriptions, headings and subheadings, and urls are properly structured to ensure your keyword is effectively being ranked. If needed our team specializes in content creation that can be used on your website including images and videos that reflect the target keyword.
Local SEO specializes in targeting local search results. Think of searches like “best carpenter near me” for local businesses you want to be at the top of those search results. This is especially important for brick-and-mortar stores that are looking to increase their foot presence. Working with our SEO company will help you bolster your local search results presence through on-page content optimization, link building and ensuring you are on local directories that are relevant to your industry. Our team specializes in setting up and optimizing Yelp, Google my Business, Google Maps, Thumbtack profiles and more.
Blog posts are an effective strategy to boost SEO for a website, provide educational information for customers, and improve sales. Creating keyword clustered blog posts on targeted topics that your company is looking to improve website traffic for is a great place to start. We offer relevant and insightful blog articles that establish thought leadership, help with SEO, attract quality inbound links, and generate leads.
Search engines like Google will rank your website using three main criteria; Expertise, Authoritativeness, and Trust (EAT). Your goal is to write content that exceeds your industry standard and helps your rank higher in a search results page (SERPs). Our SEO company can help you create unique content that will both help you educate and build trust with your audience but also to help your website gain the credibility to rank higher in search results.
Having a consistent blog strategy in place will help you rank higher on Google, as websites that provide thoughtful and useful information on a given topic. The more blog posts you create around a given keyword, or topic cluster allow your website to gain greater domain authority, thus boosting your SEO.
Link building is another effective SEO strategy, but it does take a lot of time and skill to ensure valuable links are being shared. Our in-house team has done research on websites with high domain authority that accept guest blog posts. Depending on the SEO strategy our team may deploy link building to help your company’s website increase their domain authority. Oftentimes many SEO companies (usually overseas) take on a black hat SEO tactic where they increase your website’s visibility and impressions through link building, but 99% of these links are invalid and spammy. Unfortunately utilizing services like these can cause your website to become blacklisted by Google making the service completely useless causing more harm than good.
Our SEO company specializes in ensuring valid, authoritative link building with other reputable websites. Depending on the client, we may also offer a link building strategy through podcasts, speaking engagements, local community events and more. The more your company has a presence online through legitimate backlinks the better.