In the age of quickly accessible information, more and more consumers are utilizing their mobile devices (phone/tablet) to quickly access product/service information. Whether you are an online retailer or a service professional, there is a good chance that at least a portion of your potential customers will be using their mobile devices to search for information prior to them making a purchase or selecting a provider. Ensuring that your website is optimized for those mobile devices will keep you in the running for their business versus them deciding to shop with a competitor.