Learn more about these 9 effective marketing tips for home service professionals. Whether you are a HVAC mechanic, plumber, painter, electrician, landscaping company, or offer home cleaning services this post is for you.
There are a wide-variety of marketing tips for home service professionals, and we believe these are the most effective ones to help you see real results.
Marketing Tips for Home Service Professionals
Focus on a specific niche or target market
By focusing on a specific niche or target market, you can better tailor your marketing efforts and messaging to appeal to a specific group of customers. For example, if you are a plumbing company, you might target homeowners with older homes, or if you are a landscaping company, you might target homeowners in a certain neighborhood or with a certain type of property.
By focusing your marketing efforts on a specific target market you will be able to more productively market to that group. It’s also more effective for SEO purposes to include specific long tail or short tail keywords when marketing to a target market. Take time to do keyword research on your area of expertise in order to better understand the search volume for your target group.
Have a strong online presence
Through your website, social media and online directories. Utilizing these online tools is one of the most important things a home service professional can do in today’s day and age. Ensuring you have a website that is visually appealing and provides your potential customer with all of the relevant details they need to make a buying decision about your services.
If you are building a home service professional website on your own here’s a few tips to consider:
- Visually appealing website that engages the customer
- Easy to find contact information
- Photos, videos, testimonials to showcase your good work
- Solving problems that your customer is looking for
- Optimized website for desktop and mobile
Other online resources that are effective include: Maintaining social media accounts with a consistent online presence, and using online directories like Google My Business and Yelp. These platforms can help potential customers find your business and learn more about the services you offer.
Offer excellent customer service
Providing excellent customer service is key to attracting repeat business and positive word-of-mouth referrals. Your customer service skills are what is going to set you apart from the competition. If you can quickly and effectively respond to customer inquiries and complaints that exceed your customer’s expectations it will lead to future business and positive referrals. Having a positive review on your website, Google My Business or Yelp accounts is another invaluable tool that comes from excellent customer service.
Leverage word-of-mouth marketing
Word-of-mouth marketing is still one of the most effective forms of marketing, especially for home service professionals. Encourage happy customers to spread the word about your business to their friends, family, and neighbors. You can even offer incentives for referrals such as gift guides or discounts on future services. Leads from referrals have a 30% higher conversion rate than other forms of lead sources so pay special attention to these inquiries.
Use email marketing
Consider collecting emails from all of your clients so that you can stay in touch with them in the future. Having an active email list is like gold, especially when customers are engaging with the newsletters you’ve sent out.
It’s a great way to stay top of mind and it’s also affordable! Many newsletter platforms offer free services based on the number of subscribers which makes email marketing a top solution for home service professionals. Send out emails on a regular basis regarding promotions, add-on services and more.
Use direct mailers
While email marketing is important, don’t overlook the power of direct mail. Sending flyers or postcards to targeted neighborhoods can be a good way to get your business in front of potential customers. This is especially effective for older communities who aren’t as likely to use the internet for their home service searches.
If your mailer is engaging, drawing their attention quickly with a promotion or discount this will lead them to take action by giving you a call. Even if you don’t get a customer right away, you never know who keeps mailers around until they need them!
Partner with other businesses
Consider partnering with other businesses that serve the same target market but offer complementary services. This can help you reach a larger audience and potentially generate more business. Think about other services a homeowner may be looking for that complement what you do.
Always have an abundance mindset when it comes to business, having partners in the local area can lead to referrals when the work is outside their scope. There is a general consensus amongst marketers that referral sources are the most influential form of marketing so get out there and make meaningful business relationships!
Utilize local SEO
Local SEO involves optimizing your online presence so that you rank highly in search results when people search for local home service providers. This can include claiming your Google My Business listing, getting listed in online directories, and optimizing your website for local search terms.
If you have more than one brick and mortar location creating location pages that include Google Maps on your website is a great way to ensure customers find you. Spending time including geographic search terms on your website via blogs and location-based content will also boost your local presence.
Use video marketing
The final marketing tip for home service professionals is video marketing. Video is a powerful marketing tool, and it can be especially effective for home service professionals. In fact over 83% of marketers said that video content is more important than ever with over 87% of businesses using videos as an effective marketing tool. Social media platforms like Instagram’s reels and Tik Tok are becoming more popular because of their emphasis on video content.
Consider creating short, informative videos that showcase your services or offer tips and advice to potential customers. Check out this video we created for ScreenLogic, a local custom screen company. You can then share these videos on your website and social media platforms.
There are many ways to reach your target audience as a home service professional from having a strong online presence, to local SEO and good old fashion mailers. We hope you enjoyed these marketing tips for home service professionals.
If you are interested in becoming more effective with your marketing strategies contact us.
You are only one step away from getting the solutions you need!