PROJECT OVERVIEW
We’ve been working alongside the EUREKA team for over three years focusing on social media management, consumer awareness through Influencer Marketing, and graphic design to modernize the brand. Our team streamlined the EUREKA website to be consumer friendly for product location searches across Colorado and California. We’ve updated the consumer experience to include a second website for e-commerce sales of apparel and accessories. We’ve also worked with EUREKA to create modern sales tools for dispensaries as well as updating their brand messaging across all channels.
Social Media Management
- Built an Instagram following with 1,500+ organic followers in targeted demographics
- Consistently educating consumers about the brand through social media posts
- Authentic interactions with dispensaries, influencers + customers online
- Graphic design and content creation for @eurekacure and @eurekavapor
- Videography
Influencer Marketing
- Onboarded 10-12 micro-influencers to promote EUREKA products and increase awareness online
- Set up lab tour to educate influencers about EUREKA processes
- Set up photoshoot for influencers to use high quality photos when posting online
- Launched “Burgos OG” infused pre-roll strain for local rapper
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- Increased brand awareness amongst Colorado music scene
- Showcased products at Burgos concert
- Content creation for Burgos OG
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Website Design
- Created a UX designed website that is SEO Optimized
- Streamlined EUREKA branding and product offerings in California and Colorado
- WooCommerce integration for e-commerce sales
- Optimized site for speed and mobile usage
Digital Marketing
- Promotional material and interactive menus for B2B sales
- Consumer educational material for dispensaries
- Promotional flyers for product launches
“Working with a team like YouWho is an invaluable asset for a small business looking for a more professional look across all digital platforms. Not only have they be interracial in our social media growth, they also completely revamped our website and helped us launch e-commerce. With all their shared experience in the cannabis industry it’s nice to not have to explain nuances you might to a more traditional marketing agency; they just get it!”
Our Work
