PROJECT DETAILS

PROJECT OVERVIEW

YouWho Digital has been producing and hosting the Lit & Lucid Cannabis Podcast for over 4 years specializing in cannabis consumer education. Weekly our co-hosts Jarrod and Lucy sit down with guests from all across the U.S. and Canada to discuss timely topics in the CBD and cannabis industries. Our team has experience working with top Public Relations firms in the industry as well as publishing press releases for special guests.

YouWho Digital records and edits the podcast in-house via Adobe Audition as well as creates all the marketing material for social media promotion. Lit & Lucid is streamed across multiple podcast channels from Apple Podcasts, Spotify and beyond. Monthly newsletters are generated to promote episodes and communicate with guests and listeners. To date the podcast has streamed over 30,000 times across 8 countries.

The Lit & Lucid Podcast website was the first website YouWho Digital ever built. After being live for 3 years the website and branding could use some updating. We created a more modern, UX-friendly designed website that included a catalog database of over 150 episodes for easy browsing. The website was optimized for guest inquiries, easy listening on both our website and various listening platforms as well as SEO optimized for web traffic. Our team also rebranded the Lit & Lucid logo to have a more modern design to be more attractive to today’s listeners.

  • Social Media Management

  • Maintaining a strong online presence via Facebook and Instagram, Twitter and Linkedin
  • Communicating with listeners and guests online
  • Promoting guests and episodes in an informative and engaging manner online
  • Designed and created all promotional graphics for weekly episodes
  • Podcast Production

  • Have a strong working knowledge of the equipment needed to produce a high-quality podcast
  • Audio engineering, editing podcast audio via Adobe Audition
  • Podcast Marketing

  • Effectively marketing guests and episodes online
  • Creating engaging, professional content for social media promotion
  • Monthly newsletters
  • Working with top PR firms in the industry to promote guests and episodes
  • Creating press releases for special episodes and guests
  • Website Development

  • SEO optimized web pages
  • UX designed website that is responsive, mobile and user friendly
  • Easy to search database of 150+ episodes
  • Contact Us form for media and guest inquires
  • Brand Development

  • Logo and branding for the podcast
  • Brand copy for website
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Love Jarrod & Lucy and everything they stand for. Both of them are major contributors to the industry in a number of ways and I cannot think of a more educated & fun duo to be associated with. Much love from the cannabis community, keep doing what you both are doing!

Ben, Podcast Listener
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OUR WORK

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