Traditional marketing services are becoming less effective in today’s marketplace, as a result many companies are moving their strategy to content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately, to drive profitable customer action.
Gone are the days of creating lack-luster content that serves no purpose, content marketing is the act of creating useful content that can be used for a wide variety of purposes from social media, website collateral, SEO, PPC advertising and more. Content marketing is a strategy used to attract, retain, and generate new customers. This approach is helping in building brand awareness, establishing expertise as thought leaders in your industry, and can lead to sales in the future.
Businesses with blogs get 67% more leads than other companies
88% of people credit branded videos for convincing them to purchase a product or service.
The pandemic increased content usage by 207%.
Why Content Marketing.
Content marketing has been deemed to be one of the most effective ways to grow audience engagement and sustain it, develop brand presence and authority, as well as drive sales through brand awareness and education. Whether you are a B2B or B2C company considering a content marketing agency to assist with your marketing goals is essential to future success.
With competition high online, and consumers becoming more sophisticated users it’s important that the content you are providing them is relevant and useful. The content you create should help your business address one of the following items: answer consumer questions, build trust and develop relationships, authority building, improve conversions or generate leads. Content should also be created and shared on a consistent basis in order to reach your stated goals.
Content Marketing Services.
Our in-house content creation team partners with companies to help them tell their story through high quality imagery. We specialize in on-site and off-site photoshoots, experience working with models and influencers, product photography and more.
The content created becomes evergreen content which means it can be used for a variety of marketing tasks from social media posts, website collateral, PPC advertising, newsletters and more.
Our content creation team specializes in high-quality video production, from short sizzle reels, to company interviews, product/project showcases and more. We work collaboratively with clients to understand their needs, providing smart content decisions that solve problems and elevate their brand in a meaningful way.
Whether you are looking for a new logo, refreshed collateral for business cards, flyers, PPC ads and more we specialize in providing eye-catching and effective designs for your company. From print to digital, our team creates assets across platforms in order to build awareness and grow your business.
One of the most powerful lead generation tools is email marketing. That’s because there are over 4 billion daily internet users, which means companies are rapidly looking towards email communication as an effective content marketing tool.
Our team specializes in creating personalized marketing emails that contain information about brand promotions, nesworthy announcements and more. We have experience communicating with both B2B and B2C companies to ensure the marketing messaging is most effective for your target audience.
Influencer marketing is a new age strategy that combines old and new marketing tools to help get your brand in front of a target audience by using an already trusted source to help market your brand in an authentic way. We specialize in custom campaign creation working with effective influencers in your target market. Based on your goals and budget we craft a campaign that’s designed to bring awareness and engagement to your brand, or drive traffic to your retail or online outlet.
Perhaps you have already spent money on photo and video production, but aren’t seeing the results you would expect? That’s why it’s important to work with a content marketing agency to create a content strategy that meets your company’s objectives. Our team helps create a strategy that is effective and meets targeted goals in a meaningful way. We also work together to ensure the content strategy is properly implemented for maximum effectiveness.
Why Choose YouWho Digital Content Marketing Agency?
YouWho Digital specializes in providing high-quality content marketing services across a variety of industries. With an in-house team that is trained in photo/video production, specialized content writing, and more we work with your company to provide the results you are looking for with your content strategy.