A brand is simply a name, term, logo or design that distinguishes your product or service from the competition. When we are talking about branding we are referring to the process of giving meaning and importance to that good or service which thus creates a correlation in the consumer’s mind about your company. When done effectively branding will allow your company to stand out amongst the competition.

FAQs Archive - YouWho Digital

Q: What branding services do I need?

Depending on whether your company is a startup or needs a brand refresh will depend on what services you need. Typically a new company will need a full brand development package including a branding strategy session and branding workshop to create the branding concept. Once that is finalized your company will likely need logo design, print/digital collateral for social media, your website and more. If your company is looking for a branding refresh you may or may not need to utilize a full branding development package. Contact us to learn more about our services and what offerings make most sense for your company.

Q: Why is branding important?

Branding is important because it creates a general cohesiveness amongst your company, creating a common voice for your company, setting the overall tone of how you want your company to be presented to the world. Ensuring that your company is properly branded will set your company up for future success. Think Apple. They wouldn't be where they are today without thoughtful branding to back them up.

Q: Why do I need content marketing?

Content marketing has been deemed to be one of the most effective ways to grow audience engagement and sustain it, develop brand presence and authority, as well as drive sales through brand awareness and education. Whether you are a B2B or B2C company, having a content marketing strategy to achieve your marketing goals is essential to future success.

Q: What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - ultimately, to drive profitable customer action. It is a strategic approach to creating content for your company's social media, website, business collateral, PPCs ads and more.

Q: How much does social media management cost?

The cost depends on a variety of factors from the number of posts, platforms you are sharing on, the amount of content creation needed and more. We currently offer Essential, Business and Enterprise Packages based on your needs. Contact us directly to learn more.

Q: How much does it cost to design a new website?

The cost to design a new website can vary greatly depending on the number of pages, the amount of content (photo/videos/text), the features/functions needed such as an ecommerce shop, and if any in-depth development is needed for special functions such as directories or interactive displays. On average, the cost to design a new website can range from $1500 to $8000 for most small to mid-sized businesses.

Q: How much does a website redesign cost?

The cost for a website redesign can be much cheaper than building a new website from scratch. Depending on the number of pages, the amount of content present and other functions such as a shopping page, the total cost to redesign a website can range from $1000 on the low end to over $8,000 for a more robust website. The fact that there is something to work with in terms of content already available and much of the brand work out of the way, this can save a company some money when choosing to modernize a current website. It’s important to work with a professional website design company to ensure the process is smooth from start to finish and your current website stays live during the redesign process so you don’t deter any current/potential customers.

Q: Why should I optimize my website for mobile devices?

In the age of quickly accessible information, more and more consumers are utilizing their mobile devices (phone/tablet) to quickly access product/service information. Whether you are an online retailer or a service professional, there is a good chance that at least a portion of your potential customers will be using their mobile devices to search for information prior to them making a purchase or selecting a provider. Ensuring that your website is optimized for those mobile devices will keep you in the running for their business versus them deciding to shop with a competitor.

Q: What is UX/UI Design?

UX/UI Design is integral to modern websites. Think of it this way; UI design is the overall look much like the facade on a home while UX design is all of the internal engineering that makes that home function like the electrical and plumbing. UI design corresponds to how the interface looks and feels, while UX focuses on the overall experience and psychology needed to make everything function properly. Form (UI) and function (UX) if you will.

FAQs.

Overview

Business Info