In today’s world with over 92% of all searches coming from Google searches and 75% of people choosing to not scroll past the first page of searches you have to ensure your website has a chance to come up. SEO is that answer. If you want any chance of being found organically online for your goods or service you have to have SEO on your website. If you are a local contractor for instance and want to come up in local searches for example “contractor near me” you have to implement local SEO to ensure your company comes up in those searches.

SEO or search engine optimization is the process of getting organic search traffic from search engines. Think of it as this - when someone types something into Google or any other search engine you want your company to come up on the first page. Implementing SEO into your website will allow you to have a greater chance of ranking in search results. This is different from ranking via pay-per-click advertising, as this is organic and technically “free” once the work has been done. It’s important to think of SEO as a long game as many of these strategies take time and continuous improvements to show results. There are various types of SEO services that can be deployed on your website, and are oftentimes used in conjunction with one another to be most effective. Those SEO services are as follows: Technical SEO On-Page SEO Local SEO Off-Page SEO Blog Posts Link Building Check out our SEO page to learn more about the specific services our SEO company offers.

A brand is simply a name, term, logo or design that distinguishes your product or service from the competition. When we are talking about branding we are referring to the process of giving meaning and importance to that good or service which thus creates a correlation in the consumer’s mind about your company. When done effectively branding will allow your company to stand out amongst the competition.

FAQs Archive - YouWho Digital

Q: How much does a PPC Agency charge?

A PPC agency can charge for the initial setup and for the monthly management of your PPC ad campaigns. This cost typically ranges from 10-30% of the overall ad spend or can include a flat rate for the setup cost and a management budget every month. For example, if your monthly ad spend budget is $5000, you can expect to spend at minimum $500 in a monthly management fee to a PPC agency plus the setup cost. To determine the cost of a PPC agency to manage your ad campaigns, you would first need to determine what your overall ad spend budget will be per month and consult with a PPC agency to find your monthly cost.

Q: What is the most used pay-per-click (PPC) platform?

Google Ads Google accounts for over 92% of overall search engine traffic and is also the most used pay-per-click (PPC) advertising platform available. The Google Ads platform allows businesses to place ads in front of high intention search traffic, generating warm leads and traffic for your website. These ads can be displayed in both search results as well as within the Google Display network, allowing for a wide range of viewers and target audiences to be included.

Q: Is pay-per-click worth it?

Pay-Per-Click (PPC) ads are a cost effective way to reach a high intention, organic audience. PPC ads are easier than most marketing techniques to calculate ROI and a recent study showed that for Google Ad campaigns, you can expect to return $2 for every $1 invested in PPC ads. That is a 200% return on investment.

Q: Why should I hire a SEO company?

While it may seem easy to type in a keyword and start “ranking” for it with the click of a button, SEO is very technical and involves a lot of research and technical analysis to ensure it is done properly. In fact, there are actually black hat SEO services many companies provide (red flag should be if the company is overseas) that actually harm your site more and could lead to your website being flagged by Google. It’s important to work with a reputable SEO company that takes the time to properly implement SEO tactics onto your website. Our SEO company takes time to run a SEO audit before starting any services and creates a SEO strategy with at minimum a 3-6 month game plan that implements a variety of SEO services from technical SEO, on-page SEO, local SEO, blog posts and more. It’s also important to keep in mind that SEO services take 3-6 months to see results, and you should view these improvements as a long term investment and solution for your company.

Q: How much does SEO cost?

SEO services vary in cost depending on the services your company needs. It’s important to work with a SEO company that offers a SEO audit to determine the baseline for your website so that you can work from there to show proven results from the services. Contact us today if you are interested in learning more about the SEO services we offer.

Q: What branding services do I need?

Depending on whether your company is a startup or needs a brand refresh will depend on what services you need. Typically a new company will need a full brand development package including a branding strategy session and branding workshop to create the branding concept. Once that is finalized your company will likely need logo design, print/digital collateral for social media, your website and more. If your company is looking for a branding refresh you may or may not need to utilize a full branding development package. Contact us to learn more about our services and what offerings make most sense for your company.

Q: Why is branding important?

Branding is important because it creates a general cohesiveness amongst your company, creating a common voice for your company, setting the overall tone of how you want your company to be presented to the world. Ensuring that your company is properly branded will set your company up for future success. Think Apple. They wouldn't be where they are today without thoughtful branding to back them up.

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