FAQs Archive - Page 2 of 3

Q: Why do I need content marketing?

Content marketing has been deemed to be one of the most effective ways to grow audience engagement and sustain it, develop brand presence and authority, as well as drive sales through brand awareness and education. Whether you are a B2B or B2C company, having a content marketing strategy to achieve your marketing goals is essential to future success.

Q: What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - ultimately, to drive profitable customer action. It is a strategic approach to creating content for your company's social media, website, business collateral, PPCs ads and more.

Q: How much does social media management cost?

The cost depends on a variety of factors from the number of posts, number of platforms you are sharing on, the amount of content creation needed and more. We currently offer Essential, Business and Performance Packages based on your needs, with our essential package starting at just $500/month. Contact us directly to learn more.

Q: How much does it cost to design a new website?

The cost to design a new website can vary greatly depending on the number of pages, the amount of content (photo/videos/text), the features/functions needed such as an e-commerce shop, and if any in-depth backend development is needed for special functions such as directories or interactive displays. On average, the cost to design a new website can range from as little as $1500 to $4500 for most small businesses. Larger businesses with more functionality or larger service/product sets can see the cost range between $3000 - $8000+. For most small businesses, the cost of your website is quickly recouped with the ability to easily attract and convert more customers, compared with a poorly designed website. To this point, 89% of customers will shop with a competitor after a poor website experience, meaning you are losing money by not updating your site or hiring a designer to create your first website.

Q: How much does a website redesign cost?

The cost for a website redesign can be much cheaper than building a new website from scratch. Depending on the number of pages, the amount of content present and other functions such as a shopping page, the total cost to redesign a website can range from as little as $1000 on the low end to over $5,000+ for a more complicated website with numerous features, products or services. The fact that there is something to work with in terms of content already available and much of the brand work out of the way, this can save a company some money when choosing to modernize a current website. It’s important to work with a professional website design company to ensure the process is smooth from start to finish and your current website stays live during the redesign process so you don’t deter any current/potential customers.

Q: Why should I optimize my website for mobile devices?

In the age of quickly accessible information, more and more consumers are utilizing their mobile devices (phone/tablet) to quickly access product/service information. Whether you are an online retailer or a service professional, there is a good chance that at least a portion of your potential customers will be using their mobile devices to search for information prior to them making a purchase or selecting a provider. Ensuring that your website is optimized for those mobile devices will keep you in the running for their business versus them deciding to shop with a competitor.

Q: What is UX/UI Design?

UX/UI Design is integral to modern websites. Think of it this way; UI design is the overall look much like the facade on a home while UX design is all of the internal engineering that makes that home function like the electrical and plumbing. UI design corresponds to how the interface looks and feels, while UX focuses on the overall experience and psychology needed to make everything function properly. Form (UI) and function (UX) if you will.

Q: Website Design Vs. Website Development.

Any website that is currently online will utilize both of these two concepts, however they are differing in a few key ways. Website design corresponds to designing the look and feel of a website, taking into consideration the brand colors, assets, copy, products and/or services, then structuring the pages to present a cohesive webpage experience for the end-user. Website design can integrate UX/UI design as well as graphic design and various plugins or applications. Website Development has more to do with what is behind the scenes of a website, including the hosting environment, domain servers, and site architecture. All websites will have some form of basic web development take place simply to bring the website live on the internet while others may need more extensive development with custom coding and applications built into the webpages.

Q: Where do you offer social media management services?

Our team is based in Denver, Colorado, however we have clients all across the U.S. from California to Massachuesetts and beyond. What’s great about social media is that by nature the task is done remotely which means no matter where your business is located YouWho Digital can help! Contact us today if you are interested in learning more about our services.

Q: Why do I need social media management?

Oftentimes companies feel like they can handle posting on social media on their own, however business normally gets in the way of these tasks. It’s important to have a social media management agency to create a solid strategy and implement that strategy on a consistent basis to ensure you can achieve the results you are looking for. Having a consistent online presence, utilizing high-quality content is imperative for your company’s success.

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