Whether you are a well-established construction company or just getting started, social media marketing is a useful tool to getting your business in front of potential customers. Having an online presence is often forgotten for construction companies because their focus is on producing results in person. However, having a construction social media presence is an important tool with over 4.62 billion people around the world online spending on average 2 hours 27 minutes on social media daily. Having a construction social media presence helps bring awareness to your brand, build trust, and generate leads.
What is social media marketing?
Social media marketing consists of three main objectives including: connecting with your audience online to build your brand, increasing sales and driving web traffic. For any business those goals are imperative to one’s success.
There are eight main social media platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Pinterest and Snapchat. Depending on your company and where your audience is most active will depend on the platforms and strategies you will implement on those channels.
When it comes to social media, having a marketing plan in place is key to success. Ensuring there is a content strategy and posting schedule in place for posting is needed. A sound social media strategy will also include engaging with customers online.
Companies will sometimes choose to hire agencies to assist with this process to ensure they are getting the greatest results from their online efforts. Agencies can also provide analytics and reporting for posts and assistance with paid advertisements.
Construction Social Media Marketing
Construction companies can utilize these same tactics to create an effective social media presence. Over 81% of consumers are looking online before making a purchase, which means potential customers are looking online before reaching out to your company whether it’s for a new home build, hardwood floor renovation, or electrical work – the search begins online.
While your company may have a good online presence via your website and local SEO tools like Angi and Yelp, having a social media presence shows customers you are active and committed to your industry. Social media marketing is also considered an awareness marketing tool which means your job is to simply make customers aware of you online!
Showcasing a new project, taking before and after photos, or shining light on positive testimonials helps customers learn more about your company and the services you provide. This engagement on social media also gains trust for customers. Having a strong online presence that is consistent shows customers that you take pride in your work which also helps customers in the decision process by making it easy for them to see the good work you do.
Construction social media marketing is also a great way to generate leads. Not only are customers seeing your work online and thus becoming more aware of your services, but they are also becoming more trustworthy of your services through customer testimonials and before and after photos. Showcase your construction work online helps the customer see the work you are doing without having to filter through your website in hopes of finding a portfolio of work.
If your work wows the customer enough they will likely take action to go to your website, find the contact us section and reach out for more information – which is exactly what you wanted to happen! It’s a win-win for both parties. The company gained a new lead through their exposure on social media and the customer found the service they wanted.
While having a social media presence does take time and dedication it’s a useful tool to gain awareness, build trust, and generate leads online.
Tips for Marketing Your Construction Company On Social Media
Now that you are ready to create your construction social media presence here are a few helpful tips to get started.
1. Pick the social media platforms (1-3) that are most effective for your audience base
Customers are predominately on Facebook and Instagram which offers an easy way for you to share photos and videos. It’s also really simple to engage with customers on these platforms by liking posts and responding to comments. LinkedIn is another great platform if your construction company is B2B as many business professionals are sharing on this channel. It’s an easy way for you to share articles, blog posts and interact with professionals. Interacting on LinkedIn and becoming involved in the community helps you become a thought leader in your trade.
2. Create a construction social media strategy
Once you have decided what social media platforms to incorporate it’s time to write down the strategy of how you will execute your construction social media presence.
It’s important to remember that having high-quality content is key to your success. This doesn’t mean you have to have a photographer take photos of your job site, but it does mean your photos should be clean and professional. Remember the posts on social media showcase who you are as a company so you want to make sure you are marketing your company in the best light!
Having a content mix is important to keep your audience engaged. Utilizing before and after photos, employee spotlights, customer testimonials, and videos are all great posting options. Keeping your audience engaged and interested in your services will lead to further brand awareness and potentially a sale in the future.
Once you’ve narrowed down the content you plan on sharing make sure you are doing so on a consistent basis. Posting 1-2 times a week is a good strategy to stay top of mind for customers.
3. Engage with the community online
You’ve created content and shared your first post on social media, your job should be done right? Not quite. Now that you’ve shared your content it’s important to engage with the community. Like other people and companies posts, share relevant content on your Instagram stories, and make sure you respond to all comments on your page. Being an active member of your online community shows customers you are reliable and trustworthy.
4. Keep Up the Momentum
Now that you are in the swing of things and are feeling pretty good about marketing your construction company on social media, it’s important to keep the momentum up! Oftentimes social media can feel like it’s never ending, but it’s important to remember that social media is a long game. Every time you post on social media you have the opportunity to catch the attention of a new customer. The more you post on a consistent basis the more reputable you will look to potential customers. Remember it takes on average 8 touch points to make a sale. If you are staying top of mind for potential customers online that’s a win.
We hope this blog post provided you with insight as to why you should market your construction company on social media and a few tips on how to execute your plan.
If you are ready to get started with construction social media and would like assistance with creating a sound construction social media marketing strategy, reach out to our team of experts at email@example.com.
If you’d like to learn more about other ways to market your construction company check out this article.